{"product_id":"purpose-50","title":"Purpose 50","description":"\u003cdiv class=\"bloom-richtext-h2\"\u003e\n\u003cp class=\"MsoNormal\"\u003eAn unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one’s roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer’s skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes Purpose 50 an \"Exceptional Extrait\"?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsually, a higher perfume oil concentration means an increased performance of the fragrance (particularly longer-lasting scent), but the impact of oil concentration is much more complex and varies depending on each formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eEau de Cologne (EDC) 3% - 10% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eEau de Toilette (EDT) 5% - 15% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eEau de Parfum (EDP) 15% - 20% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eParfum \/ Extrait 20% - 30% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan\u003eAmouage Purpose 50 - 50% exceptional oils\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e50% oil concentration, 4 weeks ageing: 2 weeks maceration, 2 weeks maturation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA fragrance is usually a mix of a concentrate (containing fragrant oils) and an alcoholic base. Some fragrances can also contain a bit of water and additives like liquid UV filters, stabilizers, or colourants. Therefore, fragrances with a higher fragrance concentration contain more perfume oils and less alcohol, and vice-versa.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Scented Cottage","offers":[{"title":"100ml","offer_id":52079830008039,"sku":null,"price":550.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7735\/2935\/files\/Amouage_CS_Exceptional-Extraits_CS_Purpose_50.webp?v=1779153145","url":"https:\/\/www.thescentedcottage.com\/products\/purpose-50","provider":"The Scented Cottage","version":"1.0","type":"link"}