A.N. Other

Ariella Appelbaum is one of the co-founders of A.N. OTHER, setting the tone for a fragrance house that strips away traditional marketing distraction and puts the craft itself front and center.

Under her direction, the brand gives master perfumers full creative freedom—no briefs, no budget caps—so each fragrance is a distinct vision rather than a compromise.

Ariella’s philosophy: “Simplicity means truth. Simplicity also means authenticity.” This ethos underpins the brand’s minimalist presentation and focus on what’s inside the bottle.