Nick Hoang is the founder and creative director of d’Annam, a Vietnamese-inspired niche fragrance house. What began as a yearning for the scents of his childhood landscapes—like lotus blossoms, rice paddies, and kitchen gardens—evolved into “Enchanting Vietnam”, a debut collection of nine fragrances crafted with perfumer Anh Ngo. Flourishing from New York to Ho Chi Minh City, d’Annam channels tradition through signature scents such as White Rice and Vietnamese Coffee, each designed with authenticity, cultural nuance, and quiet elegance that resonates across stories.