Michelangelo Brancato, co-founder and Creative Director of Coreterno, channels his Italian roots and punk-rock spirit into a niche fragrance house built on contrasts—Rome’s ancient artistry and New York’s burning creative energy.

Under his artistic vision, the brand collaborates with master perfumers such as Luca Maffei and Arturetto Landi to translate symbolic imagery into bold, high-impact scents—where rock-and-roll attitude meets baroque elegance.

Brancato’s creative narrative is about more than fragrance—it’s about rebellion, meaning, and transformation. His signature insistence on “eternal heart” (from the brand’s name, “Coreterno”) reflects the idea of legacy, intensity, and the alchemical power of scent to evoke inner truths.