Nose of Gatsby is a Seattle-based, indie perfumery founded by Gatsby Yeh, a self-taught nose who pours his imagination into each fragrance—crafting wearable art that unlocks memories, stories, and entirely new worlds. Each scent is bottled by hand, one at a time, using premium ingredients and infused with love.

Driven by art, music, nature, and design, Gatsby creates fragrances that act as "invisible garments"—sensory narratives that feel deeply personal yet universally enchanting.

All of Nose of Gatsby’s products are vegan, cruelty-free, and consciously packaged—small-batch creations made in Seattle and crafted with soulful intention

This love for scent, without the ability to experience it in the usual way, ignited a passion within Samira to create a fragrance brand that transcends mere scent. House of Iyrah is an exploration of how fragrance can be more than just a sensory experience. It’s about the feelings, memories, and stories that scents can tell, not only through what they smell like, but through what they evoke in us.