THOO

Fragrance born from friendship, art, and adventure.

A vibrant collection shaped by the bond of two friends and their shared passion for perfumery.

Each perfume emerges from unexpected ingredients, bold design, and hand-painted bottles—capturing fleeting moments through artful, wearable olfactory experiences.

Cristian Calabrò

I draw inspiration from all my passions, painting, music, cinema and literature: that’s where I find images and settings that I can then transform into olfactory ‘suggestions’.

I imagine, explore and search for new raw materials and accords to achieve the most exact interpretation of what excites me.
My fragrances sometimes start to come about from stimuli that I find in everyday life, for example my passion for Asian cuisine, which encourages me to try out new accords.

I believe that references, ideas and notes related to that world can be found in many of my creations. It is my curiosity that induced me to expand my personal ‘library’ of raw materials.
I love my work,because it gives me a chance to get to know unusual ingredients, to elaborate sophisticated elements, to express my fantasy and to leave a souvenir of myself in every fragrance.

This love for scent, without the ability to experience it in the usual way, ignited a passion within Samira to create a fragrance brand that transcends mere scent. House of Iyrah is an exploration of how fragrance can be more than just a sensory experience. It’s about the feelings, memories, and stories that scents can tell, not only through what they smell like, but through what they evoke in us.

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THOO

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I draw inspiration from all my passions, painting, music, cinema and literature: that’s where I find images and settings that I can then transform into olfactory ‘suggestions’.

I imagine, explore and search for new raw materials and accords to achieve the most exact interpretation of what excites me.
My fragrances sometimes start to come about from stimuli that I find in everyday life, for example my passion for Asian cuisine, which encourages me to try out new accords.

Cart

THOO

Filters

I draw inspiration from all my passions, painting, music, cinema and literature: that’s where I find images and settings that I can then transform into olfactory ‘suggestions’.

I imagine, explore and search for new raw materials and accords to achieve the most exact interpretation of what excites me.My fragrances sometimes start to come about from stimuli that I find in everyday life, for example my passion for Asian cuisine, which encourages me to try out new accords.

I imagine, explore and search for new raw materials and accords to achieve the most exact interpretation of what excites me.
My fragrances sometimes start to come about from stimuli that I find in everyday life, for example my passion for Asian cuisine, which encourages me to try out new accords.