Elad Yifrach, founder and creative director of L’OBJET, approaches fragrance as he does design—with emotion, structure, and storytelling. Each scent in the L’OBJET collection is conceived like a piece of art: tactile, architectural, and deeply atmospheric. Drawing inspiration from travel, nature, and memory, Elad collaborates with master perfumers to create fragrances that capture the soul of his visual world—luxurious yet intimate, modern yet timeless.