Hi, I'm Bruno! I believe in the power of art to inspire people to discover and express their unique light.

At first, my perfumes were simply a labor of love (a side hustle), but as my scents connected with more people, I saw just how meaningful a unique fragrance could be. Everyone deserves to find a scent that tells their personal story, far from the cookie-cutter perfumes of the department store. FZOTIC favors the bold. My fragrances aren't for everyone, but since you aren't everyone, they might fit you just right.

Fah-ZA-tic (pronounced like exotic and erotic) is the place for all things Fah-zolari. I'm a painter by training, and scents have always made me see colors in my mind (synesthesia). For years, I experimented with making perfumes for myself. I first put a perfume in an exhibition with my paintings in 2010. I loved how it transformed a cold, impersonal gallery into a lively place of conversation. So for each of my shows, I started to include a scent.

To my great surprise, my scents developed a cult following. In 2013 I added bottles for sale through my artist website labeled simply with my name. As sales continued to grow, I quit my job as an art professor. In 2017 I rebranded as FZOTIC, my first foray as an entrepreneur. We're still a very small business (just me, my studio manager and a trusted warehouse team), we value every customer's support.

This love for scent, without the ability to experience it in the usual way, ignited a passion within Samira to create a fragrance brand that transcends mere scent. House of Iyrah is an exploration of how fragrance can be more than just a sensory experience. It’s about the feelings, memories, and stories that scents can tell, not only through what they smell like, but through what they evoke in us.