City Rhythm

City Rhythm was founded by Niles Ramadhin, who began the brand from a deeply personal place: the belief that fragrance is a living memory, a way to relive the places and moments that shape us. A lifelong traveler with a passion for culture, music, and connection, Niles set out to create scents that feel like the emotional soundtrack of a city — its heartbeat, its chaos, its beauty, and its hidden corners.

Niles collaborates closely with skilled perfumers and artisan producers, but the creative vision is unmistakably his: fragrances that are vibrant, sensual, and full of narrative movement. His approach to perfumery is rooted in authenticity and emotional resonance — crafting scents that not only smell incredible, but mean something.

From the sun-drenched warmth of Miami, to the caramel-wood spice of Havana, to the sensual, intoxicating nightlife energy of Manila, Niles' creations capture the romance of travel and the poetry of place.