Lola Tillyaeva

The creator of The Harmonist, Lola Tillyaeva was born in Uzbekistan, Central Asia, a country that once lay at the crossroads of the ancient Silk Road as a meeting point for the diverse cultures of East and West. As a child surrounded by the rich, aromatic scent of spicy food and perfumed oils, Lola developed a keen sense of smell along with an appreciation for the evocative power of it. 

Lola began studying the art of perfumery & having studied Feng Shui for several years she decided to found a maison de parfum that would translate the profound ideas encapsulated within this philosophy into the language of scent. 

By creating unique fragrances that would embody the qualities of each specific element, Ms. Tillyaeva sought to  encourage people to embark on their own journey of self-discovery to inner harmony and balance through the evocative power of smell.

This love for scent, without the ability to experience it in the usual way, ignited a passion within Samira to create a fragrance brand that transcends mere scent. House of Iyrah is an exploration of how fragrance can be more than just a sensory experience. It’s about the feelings, memories, and stories that scents can tell, not only through what they smell like, but through what they evoke in us.