Scentologia is a luxury fragrance house founded in Paris in 2021 by the Arcadie De Niche Group. That’s the core creative driving force behind the brand.

Arcadie De Niche serves as the visionary parent company, bringing artistry and science together to birth Scentologia’s unique, lab-meets-canvas identity.

On the business side, GDS Prestige, a Dubai-based luxury beauty group, plays a key ownership or investment role. GDS Prestige has actively supported Arcadie De Niche in distributing Scentologia across the Middle East, indicating a significant regional stake.

The founder of Arcadie De Niche is Wasem Al Ghazi, who officially presented Scentologia’s collections and appears to steer its creative and business trajectory.