Fascent

Fascent was co-founded by two visionary women whose combined experiences reshape how fragrance is understood and worn today. Fanny Fortin-Descamps brings deep olfactory expertise and creative intuition to the brand. Passionate about scent since childhood, she refined her nose through roles with prestigious perfume houses — including Guerlain, Carven, CPL Aromas, and Firmenich — where she learned the craft and discovered how intimidating and opaque the perfume world can feel. From that realization, she imagined Fascent as a brand that would make perfume joyful, expressive, and personal — a tool of style rather than a rigid ritual.

Joining her is Edwina Réthoré, whose background bridges iconic luxury houses like Le Labo, Diptyque, and the LVMH Group with fast-paced digital beauty brands such as Merci Handy and nuud. Edwina leads the commercial strategy, brand development, and growth, ensuring Fascent reaches people in meaningful, modern ways. Together, the pair fuse creative intuition and strategic execution, giving Fascent its unique energy: a perfume house that is audacious, thoughtful, accessible, and rooted in the realities of contemporary life.