Leier

LEIƎR (pronounced lay-er) was founded with the idea that fragrance is more than something you apply — it’s something you practice. Each product is designed to support self-expression and personal transformation, encouraging wearers to build rituals that feel intentional, flexible, and deeply individual. LEIƎR’s approach to scent embraces layering and customization, allowing each fragrance to stand alone or evolve through combination.

Founded by Bria Bryant, a licensed Master Cosmetologist and CMO, LEIƎR blends beauty expertise with a modern understanding of identity and self-care. The brand’s multi-format scent system is cruelty-free, phthalate-free, and ethically sourced, created for those who move through the world on their own terms. LEIƎR invites you to create your own ritual — there is no single way to wear it, only your way.