Third Eye Fragrance

Third Eye Fragrance Co. was founded by Will Southard, whose vision centers on the idea that fragrance can be a tool for awareness, intention, and personal ritual. Guided by a deep interest in mindfulness, symbolism, and conscious living, Will created Third Eye as a space where scent becomes more than adornment — it becomes an experience meant to support presence and inner alignment.

Under his creative direction, Third Eye Fragrance Co. approaches perfumery as a sensory practice. Each fragrance is composed with intention, designed to resonate emotionally and energetically while inviting wearers to slow down, reflect, and connect more deeply with themselves. Will’s philosophy treats scent as both art and ritual, positioning Third Eye as a brand for those who value fragrance as a meaningful extension of their inner world.