27 87

Founded in 2016 by Romy Kowalewski, 27 87 was created to challenge the conventions of traditional perfumery and focus instead on the present moment—“the now.”

Rather than drawing inspiration from nostalgia or heritage, the brand builds each fragrance around current experiences, emotions, and cultural moments—from music festivals to urban life to shifting social moods. This gives the collection a distinctly modern identity, where scent becomes a reflection of how we live today rather than a memory of the past.

The brand is also known for its minimalist, almost clinical aesthetic—white, opaque bottles designed as blank canvases. This is intentional: 27 87 believes fragrance should be co-created with the wearer, allowing each person to project their own meaning onto the scent.

Collaborating with some of the world’s top perfumers, the house produces unisex, unconventional compositions that often push boundaries—pairing unexpected notes and textures to create something raw, real, and expressive.

At its core, 27 87 is about individuality and immediacy—a rejection of rigid rules in favor of freedom, creativity, and personal interpretation. These are not perfumes meant to define you… they’re meant to evolve with you.