Fleurit

Lynn King is the founder and Chief Creative Officer of Fleurit Parfums, a fragrance house launched in 2024. Born and raised in New York City, King developed a deep emotional connection to scent early in life, shaped by her Eastern European heritage and a lifetime of travel. For her, perfume is less about chemistry and more about memory—capturing feelings, places, and moments in a bottle.

Before founding Fleurit Parfums, King began her career at Bergdorf Goodman and later worked with luxury fashion houses including Ralph Lauren, Giorgio Armani, and Hermès, experiences that refined her understanding of craftsmanship and luxury detail.

Now based in Carlsbad, California, King serves as the creative force behind the brand, curating every aspect of the fragrance experience—from scent direction to storytelling. Rather than positioning perfume as a single “signature scent,” she designed Fleurit Parfums as a “fragrance wardrobe,” allowing wearers to layer and shift scents depending on mood and moment.

Working alongside perfumers Maud Chabanis and Xavier Blaizot of PCW France, King’s goal is to create what she calls “olfactory heirlooms”—fragrances that honor traditional perfumery while remaining personal, modern, and expressive.