Liberty London

Rooted in a heritage that began in 1875, Liberty London has long been known for its distinctive prints, artistic vision, and dedication to craftsmanship. In 2023, the house expanded that legacy into fragrance with the launch of LBTY., its first in-house perfume collection—marking the brand’s most significant product launch in over a century.

Rather than building scents from traditional perfume structures alone, Liberty took a completely different approach: each fragrance begins with a print from its archive. These designs—rich with history, color, and storytelling—are then interpreted by some of the world’s most respected perfumers, who translate visual art into scent using high-quality botanicals and essential oils.

The result is a collection of fragrances that feel expressive, artistic, and deeply sensory—each one capturing a moment, a place, or a mood. From sunlit botanical gardens to smoky, wood-paneled rooms, LBTY. fragrances are designed not just to smell beautiful, but to immerse the wearer in a story.

At its core, Liberty’s fragrance line is an extension of what the brand has always done best: turning art into something you can live with—only now, instead of wearing it as fabric, you wear it as scent.