Fugazzi

Founded in Amsterdam in 2018, Fugazzi was created by entrepreneur and fragrance enthusiast Bram Niessink, who wanted to bring a fresh, rebellious perspective to the world of niche perfume. Inspired by a trip to Egypt and the ancient tradition of perfume oils, Niessink began experimenting with blends of his own, eventually turning those early creations into a full fragrance house.

The name Fugazzi itself is intentionally ironic, derived from slang meaning “fake,” yet the brand stands for the opposite: bold authenticity and individuality. Rather than following established rules of perfumery, Fugazzi embraces instinct, experimentation, and storytelling, creating fragrances designed to evoke memories, emotions, and imagination.

Today the Amsterdam-based house has grown into a globally recognized niche brand, known for its playful attitude, daring compositions, and strong visual identity. Each fragrance is designed as a personal statement, encouraging wearers to embrace scent as an extension of personality rather than a trend.