Fragrance as ritual. Scent as transformation.
Free Yourself is a fragrance-first wellness brand blending niche perfumery with positive psychology, mindfulness, and emotional storytelling.
Founded by Jeff Miller and Todd Thurman, the brand creates gender-inclusive fragrances designed to foster reflection, emotional connection, and personal flourishing.
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Jeff Miller
Actor, storyteller, producer - Jeff’s creative journey weaves across theater, film, television, and commercials, anchored by academic distinction. Educated at Harvard and the Royal Academy of Dramatic Art (RADA) in London, he brings decades of experience and a dedication to artistic and emotional storytelling. Jeff’s work with visionary talents like Vince Gilligan (Breaking Bad), Edward Berger (Conclave), and Ron Bass (Rain Man) reflects his commitment to blending creativity with depth.
His studies at the University of Pennsylvania’s prestigious MAPP (Master of Applied Positive Psychology) program reinforce Free Yourself’s mission: integrating emotional well-being into every sensory experience. Jeff approaches fragrance as another form of storytelling - living on the skin, lingering in memory, and creating space to flourish.
Todd Thurman
With over 30 years of luxury hospitality experience, Todd brings soul and precision to Free Yourself. His leadership at Morton’s on Melrose, Tom Colicchio’s Craft Los Angeles, and 17 years of the Vanity Fair Oscar Party, along with events for the Golden Globes, Emmys, Grammys, major film premieres, and more – cemented his reputation for curating unforgettable spaces for Hollywood’s elite, presidents, royalty, and some of the world’s most influential figures.
Todd’s deep understanding of atmosphere, service, and emotional connection is a cornerstone of Free Yourself’s ethos – creating products and experiences that feel both exclusive and profoundly human.