Persons of Interest

Founded by Dino Caracciolo, Persons of Interest grew from a lifelong passion for craftsmanship and scent. A fourth-generation barber and the founder of Crown Shaving Co., Caracciolo launched the brand as a creative outlet to explore perfumery through a more artistic, gender-neutral lens.

Every fragrance is blended in small batches in Toronto using high-quality essential oils, fragrance materials, and premium perfumer's alcohol. The collection is vegan, cruelty-free, and free from parabens and phthalates, reflecting the brand's commitment to quality without unnecessary compromise.

Rather than following trends, Persons of Interest builds fragrances around stories and personalities. Scents like Sex & Cigarettes, Beyond the Pines, Havana Conference, and Buried Past invite wearers into richly imagined worlds filled with smoky tobacco, dense forests, boozy lounges, and nostalgic memories. Each fragrance is crafted to be distinctive yet approachable, encouraging people to create their own connection with the scent.

At its heart, Persons of Interest celebrates individuality. The brand believes fragrance should leave more than a pleasant impression—it should evoke a memory, start a conversation, and become part of the wearer's own story.