Laboratorio Olfattivo

Founded in 2009 by Roberto Drago and Daniela Caon, Laboratorio Olfattivo was conceived as a true “olfactory laboratory” — a creative space where master perfumers are given complete artistic freedom to transform emotions, memories, and visions into scent.

Under Roberto Drago’s creative direction, the house collaborates with acclaimed noses including Jean-Claude Ellena, Lucien Ferrero, Luca Maffei, Marie Duchêne, Pierre Guillaume, and Cécile Zarokian, resulting in a collection that spans smoky resins, luminous florals, atmospheric woods, rich gourmands, and meditative musks.

Unlike commercial fragrance brands driven by trends or mass appeal, Laboratorio Olfattivo creates perfumes because there is a story to tell — a journey remembered, a fleeting emotion, a dream fragment, or a moment suspended in time. The brand describes each fragrance as an emotional experience, where raw materials, composition, and artistry converge to create something deeply personal and evocative.

Visually, the collection reflects this philosophy through understated bottles and minimalist design that allow the fragrance itself to remain the focus. From cult favorites like Vanhera, Nerotic, and Salina to the more experimental Masters’ Collection, the house balances Italian elegance with fearless creativity, establishing itself as one of the most respected names in modern niche perfumery.