HellaFlora

Simply put, flowers aren't "for girls". 

The historical correlation between African men and flowers is multifaceted, involving spiritual, cultural, and practical aspects. Flowers often serve as symbols of respect, status, and cultural identity, and they play a significant role in various traditional and contemporary practices

Throughout Europe, knights and men of nobility often adorned themselves with flowers as part of their courtly and chivalrous attire. Flowers were used in heraldry to symbolize virtues and personal achievements.

Those facts in mind, HELLAFLORA is a decadent celebration of floral, spice and musk notes that create a modern, sensual, appealing fragrance that can be worn by men and women alike.  There is a sweetness without being jammy and a floral sillage and projection that leans more sophisticated than trendy. Similar in structure to our popular Soul Cafe, this is unique yet somehow very familiar and comforting.

yuzu, iris, frankincense, rose, black pepper, amber, tuberose, myrrh, papyrus, bakhoor, jasmine, coffee, hinoki, musk, cassia, ambroxan.