WEONA

Chiloé, Patagonia – Sur de Chile

In southern Chile, where the land crashes against the Pacific Ocean and the Patagonian wind blows through black cliffs and humid forests, there is a precise point where the elements have met definitively: Punta Chana , on the island of Chiloé.

Here the sea is dark and deep, crossed by icy currents rising from Antarctica.
Not far away stands the majestic Volcán Michinmahuida , a volcanic giant in Chilean Patagonia.

In the 19th century, a large lava flow from its eruptive activities reached the ocean, giving rise to one of nature's most powerful spectacles: incandescent lava entering the frozen sea, generating steam, new rock, and transformation.

It is from this primordial encounter that the inspiration for WEONA was born.

In these same waters, oral tradition tells of the Pincoya, an ancestral marine figure who emerges from the waves to dance on the surface of the sea.
A feminine spirit linked to the ocean, she symbolizes prosperity, mystery, and natural cycles.

WEONA translates this myth into olfactory matter.

The opening is icy and luminous.
Patagonian blueberry and maqui evoke the wild fruits of southern Chile, intertwined with crystalline pineapple.
Mint amplifies the freshness, while grapefruit vibrates like light reflected on the water.
A strong sea breeze and maritime pine recreate the salty air that envelops Punta Chana.

At the heart, the landscape deepens.
The Nalca accord and calafate evoke the humid, ancestral vegetation of southern Patagonia.
Lavender creates an aromatic bridge between wind and skin.
A boiling lava accord pulses beneath the structure, evoking the magma of Michinmahuida meeting the ocean.

The drydown lingers on the skin like a mineral and sensual memory.
White musk and rock moss recall rocks washed by the Pacific.
The starfish accord amplifies the oceanic dimension.
Cypress and sandalwood lend verticality and depth.
Ambergris resonates like an ancient echo from the sea.

WEONA is a glacial and magnetic fluid.
A primordial feminine presence that moves between ice and fire.
A unisex luminous trail that dances between ocean and volcano, between legend and skin.

This creation is the result of a collaboration between renowned perfumer Arturetto Landi and Daniele Muratori Caputo , founder of the Spiritica brand. Matias Ross
, a Chilean influencer who helped spread WEON virally in South America, also joined the composition . He co-created this fragrance, suggesting raw materials and olfactory nuances typical of the Chiloé region and southern Patagonia.

A meeting of artistic vision, territorial identity, and olfactory technique.

The concentration of this Extrait Absolu is high and the texture is deep:
two sprays are more than enough to release all its energy and accompany the skin for many hours.

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The Cap – Illuminated

The cap of the Illuminata Collection represents the meeting of the elements that inspired this creation:
incandescent lava descending and plunging into the frozen sea, symbolizing the great lava flow that reached the ocean in the 19th century.

Fire and water merge into an iconic object that becomes an integral part of the story.
A visual symbol of transformation, energy, and inner light.
A photoluminescent lava that glows in the dark.
Each cap is handmade
and unique.

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Curiosity

The myth of the Pincoya has spanned the centuries, even becoming a science.
In fact, there is a species of seabird called the Oceanites pincoyae , known in Chile as the "golondrina de mar Pincoya," whose name pays homage to the legendary figure from the island of Chiloé.

A symbol that demonstrates how myth, nature and reality can merge into the same horizon.